PROFESSIONAL
HISTORY
[2017-Present] Digital Marketing Strategist
Marketing & Communications
RTBiQ Remote

Digital marketer at a technology company with a demand-side platform who defines, leads, champions and executes best-in-class digital, programmatic, and social strategies that achieve measureable goals for clients. Experienced SEO with proficiency in PPC, keyword research, account management, competitive evaluation, copywriting and optimization

Selected Achievements:

- Executed earned and paid tactics in combination to earn 200% growth on social networks for client

- Created social content used in ad platform, ultimately driving 33% of Impressions and over-delivering on goals.

- Developed organic content that resulted in 1,500 Post Engagements (Likes, Comments, Shares) within six weeks.

- Led 86% increase site health for SEO project

[2012-2017] Marketing Associate, Copywriter
Marketing & Communications
CRN International Hamden, CT

Selected Achievements:
- Conceive and write strategic, integrated marketing plans and envision compelling content for branding, communications, social media, SEO, sales, and branded events.

- Develop and execute social media strategies, maintain editorial initiatives and ongoing industry analysis while collaborating on Google Analytics and other reporting platforms.

- Create and execute external marketing collateral for CPG direct clients, media agencies, and non-profits in collaboration with sales force and business partners.

[2007-2010] Executive Editor
Cousteau Society Trumbull, CT

Selected Achievements:

- Produced full line of print, web, cause, and membership collateral and grant proposals

- Set schedules, timelines, and maintained project scope, quality, budgetary allocations, captured corporate sponsorships, and drove fundraising efforts.

- Managed complex project schedules with overseas teams to complete print runs, pursue international grants, conduct photography research, and provide PR and web content.

[2003-2007] Senior Editor/Project Manager
Weekly Reader Stamford, CT

Selected Achievements:

- Spearheaded editorial, content, and cause marketing initiatives for major brands IMAX, BIC, Unilever, Arm & Hammer, Purdue Pharma, and the Ad Council.

- Developed concepts and copy for branded content, e-newsletters and consumer surveys, and direct mail campaigns produced with data gathered from market trend research.

- Cultivated substantial client relationships to fully understand needs

[2001-2003] Associate Editor
Creative Classroom Magazine New York, NY

Selected Achievements:

- Authored, edited, and refined columns and feature articles for leading professional magazine, and conducted focus group sessions and reviews to assess quality of products

- Produced and designed media kit and advertorial content based on competitive market research and SWOT analysis.

- Displayed content and pieces to attendees met at conferences, press events, and industry trade shows.

EDUCATION
State University of New York (SUNY) at New Paltz Bachelor of Science New Paltz, NY

University of California - Berkeley Extension Graduate Certificate in Marketing - Anticipated 2019

AWARDS & ACHIEVEMENTS

▪ Three Distinguished Achievement Award for Excellence in Educational Publishing
▪ Experienced in PowerPoint, Adobe Acrobat Pro, Audacity, and Squarespace
▪ Committees: Style Guide Writers, Professional Development Team, Intranet Team

TECHNICAL PROFICIENCIES

Digital & Social Marketing Professional

TECHNICAL PROFICIENCIES