Social media creation, development, strategy, and management. Includes paid and earned tactics on Facebook and Instagram. My organic social media posts were integrated into the ad platform and received the highest CTR of all the creative elements.
My contributions to the campaign included social, seo, and ppc.
Strategy, development, posting across social platforms within different content pillars for B2B and podcasts.
Read a blog post
Custom content creation to drive lead generation for digital audio, developed a 360 degree approach that customized this piece for website, social media, and email.
Responsibilities included: ideation, drafting, writing, editing, keyword research, website page creation and seo optimization, organic social, and paid media campaigns.
Primary keyword phrase: programmatic audio
Read the full article here.
Blog writing on various subjects that includes keyword research, on-page optimization, and promotion across social channels.
Distraction Podcast: "A Day in the Life of a Distracted Mom"
Digital Advertising Blog: "Hispanic Marketing: Mobile Strategy Tips"
Responsible for the "Built for Play" Sweepstakes strategy, writing, microsite and design direction. I conceived the idea of building a customized prize to reach a range of families. The prize structure also aligned with the brand's goal: to have moms build their own customized, age-appropriate first aid kit.
I enjoy writing for this demo and the challenge of creating an easy experience for sweepstakes participants.
See the work here
Campaign marketing planning and selection of influencers based on media, reach, social engagement, and brand fit. Additional contributions included creation and development of campaign post for client included: evaluation of materials, storyboarding, music selection, campaign sound bites, photo research and selection, audio editing in Audacity, and all copywriting. This post was presented to the client, who was touched by the storytelling and shared it with his team.
Click on the play button to watch the video!
A follow-up Purina campaign involved content creation for radio and social media. See the content and key pillars here.
Watch the video!
Integrated campaign marketing planning using radio, social media, and mommy bloggers. Post development creation with sales to summarize the Hershey's Hispanic campaign and secure renewal.
Read the ppt here
It's always rewarding to write post copy for a successful campaign. In addition to writing the post report, I wrote the client proposal that won the business. I also created a personality questionnaire and hand-selected the radio personalities who voiced the campaign.
View post report here
See bios here
Conceived, wrote, and executed the campaign post report. Modeled after the client's branded newsletter, a key element of the campaign.
See the post here
Complete 360-degree participation in several Neutrogena campaigns, from strategy and creative to endorser bios, interim campaign reporting, and post presentation to secure renewals.
Personal best: Seven weeks of consistent in-flight recaps for events in five markets. I enjoy the challenge of managing the publishing cycle and keeping the messaging fresh and unique each week.
View proposal
See radio personality bios
Check out event recaps
See post report
In-flight and post campaign copywriting for Petco Grand Opening campaigns. Best assignment ever!
See why here
Microsite copywriting for contest targeting pet lovers
See landing page
Executive Editor of Cousteau Kids magazine, an environmental magazine for kids ages 8-12 published by the Cousteau Society. Drove the rebranding process of the publication from its former Dolphin Log to Cousteau Kids, a revised and revived magazine that leveraged the equity of the nonprofit. Conceived, managed, updated yearlong editorial content calendars.
The hottest music, the best DJs, and wall-to-wall and floor-to-ceiling sexy people. The FIAT 2013 Back in Black Halloween Dance Party put FIAT in the spotlight. The only thing that didn’t need dressing up at this hot Miami club was the super-slick and ultra-black FIAT 500 L!
Add to this, tons of radio and social buzz before the event, and FIAT was a VIP in the ultimate showroom!
I worked with creative and design to plan, script, and create social media posts and a wrap-up sizzle video for Fiat that highlighted its Miami radio station sponsorship, and we did it in just three days!
See the video here
Use the password Msandler2016
Wrote high-priority Chrysler proposal on behalf of an internal team of stakeholders. Responsible for the campaign strategy, a blind test-drive with the radio personality; copywriting; and art direction.
The campaign included a media strategy, and I worked closely with teams to match and sell in the personalities according to daypart, demo, experience, social media assets, and endorsement style.
See the proposal here
This sell sheet was used to announce the Beech-Nut radio campaign in two markets. There were two goals: ( 1 ) Get retailers excited and interested in partnering with Beech-Nut and (2) Encourage retailers to offered free media in exchange for in-store performance. In this case, a major retailer joined theBeech-Nut and requested exclusive partnership.
Read the sell sheet here
Complete 360 participation in the Lactaid campaign, from creative strategy and campaign name to endorsers, interim recaps, and sell sheet for retailer. As a copywriter, it demonstrates my ability to write about the same brand for several audiences and for different purposes. For this campaign, the goals were (1) sell in the on-air endorses to the brand, (2) highlight the events at the POP, and (3) get Walmart to agree to wet sampling at stores in key markets for Lactaid.
Read retailer sell sheet
See approved micro endorsers
Check out the endorser questionnaire
View Lactaid event recaps
